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My father was a professional guitarist, performing all over Asia, Europe and North America. Performing and repairing musical instruments has been a family craft for decades. It wasn’t long before setups became repairs and repairs became full custom builds. After countless hours of research, years of working as a guitar technician, and eventually building custom instruments, we’ve grown into a brand you can trust. We guarantee top handcrafted quality on all our custom guitars and basses at the most reasonable prices. Here we are: 15 years, 2 workshops, and 4 bandsaws later and the building has just begun.

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Our Brand

The D’Cruz logo is inspired by The Clash’s Paul Simonon, who is seen about to smash his bass guitar on the cover of London Calling, an album cover who’s designer Ray Lowry based off an Elvis album cover.

The layers of Rock & Roll history, intertwined in the imagery; an image, in fact, of a musician smashing his instrument.